9 tendencias tecnológicas que pueden revolucionar el mercado

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Claves:

  • Todo empleado o empresario debe estar al corriente de las tendencias tecnológicas. Educándose a uno mismo y al equipo en la innovación, en las tendencias emergentes, en lo que es probable que triunfe próximamente, puede contribuirse en gran medida al éxito de la empresa.
  • El Big Data, el Internet de las cosas, los teléfonos móviles, la seguridad cibernética, las redes sociales, la gamificación, las llamadas de vídeo, el cloud computing y los e-assistants, con algunas de las áreas más importantes en cuanto a tendencias tecnológicas actuales.

No importa en qué campo se trabaje, si alguien quiere ser bueno en lo suyo, debe estar al corriente de las tendencias tecnológicas. La historia reciente está repleta de ejemplos de cómo una nueva tecnología adelanta a determinadas empresas de un sector, que ya no pueden seguir el ritmo y perecen. Pero educándose a uno mismo y al equipo en la innovación, en las tendencias emergentes, en lo que es probable que triunfe próximamente, puede contribuirse en gran medida al éxito de la empresa. A continuación se listan algunas de las principales tendencias tecnológicas, que tendrán un impacto radical en todas las industrias:

  • Big Data. Hay mucho escrito sobre el impacto que tiene y tendrá el Big Data, pero lo cierto es que ya nadie niega que revolucionará la economía en todos sus campos. Los recursos humanos, el marketing, la ciencia, la investigación médica, la psicología, el desarrollo de productos, el servicio al cliente, las finanzas, etc., son campos que se verán increíblemente afectado por la recolección y análisis de grandes cantidades de datos.
  • Internet de las cosas (IoT). Todo el mundo, desde la persona que diseña nuevos dispositivos inteligentes, pasando por el desarrollador de software y aplicaciones que controlan esos dispositivos, hasta el basurero que utiliza sensores para determinar qué contenedores necesitan ser vaciados, se verá afectados por la irrupción a gran escala del IoT.
  • Móvil. El teléfono móvil es ya un sector de gran importancia, y muchas empresas están implicadas en su fabricación, en el desarrollo de apps o en ofrecer servicios móviles. Pero parece que la tendencia es ir más allá. Esto pasa por dispositivos portátiles de todo tipo, dispositivos inteligentes en paredes y electrodomésticos, etc. No cabe duda de que transformará la forma de comercializar, vender, comunicar, innovar y colaborar
  • Seguridad cibernética. La demanda de soluciones de seguridad cibernética no hará sino aumentar. Muchas empresas dependerán de la robustez de sus sistemas informáticos conforme se adapten a la era digital, y la seguridad se convertirá en una prioridad para prácticamente todas las compañías.
  • E-Assistants. Mientras sistemas como Siri y Cortana a veces son útiles, muchas otras son realmente inútiles. Todavía no hemos llegado a la cúspide de los E-Assistants, pero en el futuro serán capaces de ayudarnos a realizar muchas tareas. Por ejemplo, algunos expertos calculan que pronto muchísimos empleados que atiendan al público contarán con asesores de este tipo.
  • Redes sociales. Las redes sociales van mucho más allá de Facebook, numerosas empresas están integrando aspectos de las redes sociales en sus sistemas de back-end y front-end. Las marcas están creando sus propias redes sociales, en las que los clientes o empleados pueden interactuar. El uso de estos sistemas será omnipresente.
  • Gamificación. La gamificación va a penetrar en más y más ámbitos de nuestra vida, pues está psicológicamente comprobado que funciona. Empresas como Microsoft están usando estos sistemas para aumentar sus ventas, y otras entidades los utilizan para formar al personal. Las oportunidades son ilimitadas, y aumentan sin cesar.
  • Cloud computing. Es probable que todas las empresas acaben almacenando sus datos y aplicaciones en la nube, pues es más segura y más sencilla de gestionar.
  • Comunicación en vídeo. Las tecnologías de vídeo mejoran todo el tiempo, y las videoconferencias crecen de forma moderada pero sólida. Las llamadas están siendo reemplazadas por chats de vídeo, esté el interlocutor en el edificio de al lado o en la otra punta del mundo.

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