Casi la mitad de las empresas creen poseer un entorno preparado para el cambio y la innovación

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Casi la mitad de las empresas creen poseer un entorno preparado para el cambio y la innovación

Claves:

  • Altas perspectivas de crecimiento empresarial para los 3 próximos años.
  • Necesidad de un cambio organizacional y de actitud con vistas al cambio y al desarrollo empresarial.
  • La expansión geográfica se presenta como el eje del desarrollo.
  • Las empresas creen estar preparadas para el cambio.

Tras realizar una encuesta a más de 1200 ejecutivos de todo el mundo sobre las perspectivas de crecimiento de sus empresas en los próximos tres años se concluye haca una positividad general del entorno.  Asia y Europa se muestran como los más optimistas, mientras que en EE.UU. solamente el 31% de los directivos se mostraban con actitud esperanzadora.

Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015

A pesar del entusiasmo general existen ciertas dudas sobre las perspectivas de futuro en el seno de las propias empresas. Solamente el 37% de las organizaciones muestra una actitud decidida y agresiva con respecto al cambio, y los factores de crecimiento  potencial también varían por entidades, siendo los más destacables la expansión geográfica dentro y fuera del país, la atención a la publicidad y el marketing o el desarrollo de nuevos productos y servicios.

Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015

Existe otro 30 % consciente de que no está actuando correctamente con respecto al cambio, a su gestión y al desarrollo empresarial. Para remediarlo se establecen los desafíos y las áreas prioritarias con mayor impacto para los próximos tres años en las que destaca la mejora de la eficiencia operativa y el desarrollo de nuevas estrategias de crecimiento.

El desarrollo y el cambio van de la mano y es por eso que más de un cuarto de los encuestados esperan que sus organizaciones sean significativamente diferentes en el período anterior. Casi la mitad de las empresas creen poseer un entorno preparado para el cambio y la innovación.

Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015

Otro de los aspectos a tener en cuenta para el crecimiento es conocer a nuestros clientes, sus necesidades y su conformidad con lo servicios/productos, es lo que se conoce como valor del cliente. Conocer las perspectivas del cliente y gestionar correctamente esos datos (algo en lo que la mayoría reconoce tener que mejorar) proporcionará valor añadido a la empresa frente a la competencia. Junto con el cliente, los nuevos modelos de negocio y las posibles interferencias, el estar al día en las tecnologías  o los competidores, se presentan como las principales preocupaciones para los CEOs.

Fuente: Global CEO Outlook 2015
Fuente: Global CEO Outlook 2015

Finalmente, hay que destacar que más de la mitad de  los empresarios (54%) confían en la capacidad de crecimiento de sus empresas y de superación de la presión global. Para ello el informe establece como puntos críticos para el crecimiento el desarrollo del personal, la preparación ante los ataques de ciberseguridad o el control y análisis de información y datos.

Documento completo: Global CEO Outlook 2015: The Growth Imperative in a More Competitive Environment.
Global CEO Outlook 2015: The Growth Imperative in a More Competitive Environment
Global CEO Outlook 2015: The Growth Imperative in a More Competitive Environment

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