¿Cuánto crecerá el uso de wearables en 2016?

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CLAVES:

  • El uso de werables aumentará exponencialmente a lo largo del 2016 según Forrester.
  • El ámbito de los wearables se ha catapultado debido a la salida al mercado de los conocidos Fitbit.
  • Gartner ha estudiado si este “boom” es real.

A lo largo de este año 2015 no hemos dejado de hablar de los nuevos modelos y usos de los dispositivos vestibles, o más conocidos por su nombre en inglés, wearables.

Según investigaciones de Forrester en este período uno de cada cinco americanos ya ha usado o poseen un dispositivo de este tipo. Antes estos datos, parece innegable que 2016 se convierta en el año del total desarrollo y expansión de los dispositivos “vestibles”.

Evolución del mercado

A lo largo del año 2014 fue cuando comenzamos a oír hablar sobre los nuevos dispositivos wearable. Con su llegada esperada para septiembre de ese mismo año, todos hacíamos cábalas sobre el nuevo reloj de Apple.

En contraposición con 2015, en el 2014 sólo un 10% de los estadounidenses poseía algún tipo de dispositivos de este tipo. Estas cifras se irían incrementando, en parte, gracias a la aparición de una nueva generación de dispositivos: los Fitbit.

En el transcurso de esta evolución, diversos analistas creen que 2016 será el año de la adopción masiva de este tipo de dispositivos.

Nuevos dispositivos

A pesar de que el desarrollo de este tipo de dispositivos es innegable, no podemos olvidar que se le está dando “cierto bombo” a estas tendencias desde que Apple lanzase su famoso Smartwatch.

Esta situación ha sido estudiada por Gartner en su “Hype Cycle for Emerging Technologies, 2015”. Este estudio presenta una interesante gráfica en la que se representan las distintas tecnologías y técnicas que formaran parte de una situación de exageración a lo largo del año 2015.

Fuente: Gartner
Fuente: Gartner

A pesar de las predicciones de Gartner, no podemos olvidar la amplia gama de utilidades que se le están dando a los distintos dispositivos vestibles y que favorecen en gran medida su crecimiento. Un wearable ya no sólo es un sistema que llevas en tu muñeca: ahora sus usos son mucho más importantes y pasan por aspectos relacionados con el control de la salud, la monitorización del ejercicio físico y el rendimiento, etc.

Documento relacionado:

Fuente: ARC
Fuente: ARC

Esta imagen nos ayuda a reflexionar sobre lo que acabamos decir. Aunque la muñeca se sigue presentando como el principal lugar de uso de los wearable tanto en EE.UU. como en Europa, comienzan a despuntar otros usos y otros tipos de herramientas de las que podremos hacer uso a través de nuestra ropa y calzado, u otras partes del cuerpo como orejas y ojos.

La adopción real de los wearables

Ya allá por 2012 cuando se comenzaba a hablar de este tipo de tecnologías, el valor de este mercado alcanzada los 5 mil millones de dólares.

Así, siguiendo esta tendencia y según un estudio de Grand View Research en 2022 la industria alcanzará tasas de más de 70.000 millones.

Este es otro de los hechos más significativos que reflejan explícitamente el crecimiento que esta nueva rama tecnológica podría sufrir a lo largo del próximo año 2016 en el que vamos a entrar.

Fuente: ARC
Fuente: ARC

Causas del crecimiento

Esta concepción con respecto al 2016 también es mantenida por Forrester, quien a través de su laboratorio de investigación establece las 5 principales razones por las que el mercado de los wearables se incrementará exponencialmente a lo largo de los próximos 12 meses:

  1. El interés de la población
  2. Las empresas desean estos dispositivos, incluso más que los particulares.
  3. La creación de nuevos modelos de negocio y servicios a partir de los wearables será muy importante para las empresas.
  4. Los wearables lograrán sorprender a la población.
  5. Y, uso y cobertura global en todo el cuerpo.

Es importante decir que la multitud de capacidades y usos que los dispositivos presentan se convierten en una característica más del poder de desarrollo de esa tecnología. Por ejemplo, no hay limitaciones físicas ni geográficas en su uso, pueden ser utilizados para el control parental, sus capacidades son aplicables a todos los segmentos de la población, y sus datos se pueden aprovechar en multitud de ámbitos.

Documento relacionado:

La generación de datos

Este último aspecto es precisamente el que más interesa a las empresas: la generación de datos.

Gracias a la información que se crea y transmite a través de este tipo de dispositivos las empresas podrán lograr una mayor adaptación de sus servicios a los clientes.

La personalización se convertirá en un método de trabajo parejo al uso de estos dispositivos.

Los mejores clientes

A pesar de que en un primer momento podamos pensar que los particulares serán el “target” más importante en relación con los wearables no es así.

Las grandes empresas aparecen como las primeras interesadas y más beneficiadas del desarrollo y uso masivo de este tipo de elementos. Así, según Forrester un 76% de las empresas tienen su visión establecida sobre estos dispositivos, mientras que para un 62% las prioridades de adaptación al nuevo mercado son bastante altas.

A nivel empresarial es muy interesante que los empleados de un área usen este tipo de elementos ya que la institución cuenta con información personalizada e instantánea de cada uno de ellos. Igualmente, es innegable la utilidad de estas funcionalidades en todos los temas relacionados con la salud y el control de la misma.

Además, las amplias funcionalidades que permiten favorece la investigación e innovación en la materia para que tanto empresas como particulares se puedan beneficiar al máximo de sus capacidades. En el informe de Forrester que hemos estado comentando “Five Key Truths About Wearables That Every Leader Should Know” se realiza una encuesta a más de dos mil estadounidenses y se extraen interesantes datos en cuando a su uso potencial:

  • Para un 66% la navegación y el acceso a mapas sería una opción interesante a la hora de usar estos dispositivos.
  • Sacar vídeos y fotografías se presenta como lo interesante para un 64%.
  • La búsqueda de información de distinto tipo es una de las funcionalidades deseadas por la mitad de los encuestados.
  • Algunas otras capacidades que los usuarios desean de estos dispositivos pueden ser analizadas en la gráfica contigua.
Fuente: ARC
Fuente: ARC
ARC. Why 2016 Will Be The Year Of Mass Wearables Adoption. 12-12-2015 [Consulta 17-12-2015]. Disponible en: http://arc.applause.com/2015/12/12/wearables-mass-adoption-2016-forrester/

Información relacionada:

GRAND VIEW RESEARCH. Wearable Technology Market Analysis By Product (Wrist-Wear, Eye-Wear, Foot-Wear, Neck-Wear, Body-Wear), By Application (Fitness & Wellness, Healthcare, Infotainment, Defense, Enterprise And Industrial) And Segment Forecasts To 2022. Diciembre2015 [Consulta 17-12-2015]. Disponible en: http://www.grandviewresearch.com/industry-analysis/wearable-technology-market
GARTNER. Gartner's 2015 Hype Cycle for Emerging Technologies Identifies the Computing Innovations That Organizations Should Monitor. 18-08-2015 [Consulta 17-12-2015]. Disponible en: http://www.gartner.com/newsroom/id/3114217
FORRESTER. Five Key Truths About Wearables That Every Leader Should Know. 03-12-2015 [Consulta 17-12-2015]. Disponible en: https://www.forrester.com/Five+Key+Truths+About+Wearables+That+Every+Leader+Should+Know/fulltext/-/E-RES119783
FORRESTER. The Data Digest: Five Urgent Truths About Wearables. 09-12-2015 [Consulta 17-12-2015]. Disponible en: http://blogs.forrester.com/jp_gownder/14-12-09-the_data_digest_five_urgent_truths_about_wearables

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