El Digital Enterprise Show presenta el estado actual de la transformación digital

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CLAVES:

  • Según Forrester, sólo el 21% de las compañías tiene la cultura adecuada para abordar la transformación digital.
  • Para 2020, el 47% de los ejecutivos esperan que más del 50% de sus ventas se deriven de negocios digitales.
  • La transformación digital es un motor para el desarrollo de negocio que debe estar liderado desde los consejos de administración.

El Digital Enterprise Show (DES) ha congregado a más de 18.000 asistentes, tanto expertos en tecnología e innovación como empresarios, directivos y responsables de negocio de toda índole de organizaciones.

El evento, enfocado en la transformación digital de las empresas, ha dejado patente una visión muy clara sobre los dos tipos de empresas que van a generarse en esta revolución digital: depredadores y presas. Así lo explicó el analista de Forrester, Nigel Fenwick, quien también afirmó que solo el 21% de las compañías tiene la cultura adecuada para abordar la transformación digital, mientras que apenas el 19% tiene la tecnología adecuada y únicamente el 16% de los profesionales cuenta con las habilidades óptimas. Un problema que puede poner en aprietos a más de una compañía ya que, para 2020, el 47% de los ejecutivos esperan que más del 50% de sus ventas se deriven de negocios digitales.

Grandes compañías como Salesforce, Fujitsu, T-Systems, VMware, CATechnologies, Microsoft, Huawei, IBM (con sus sistemas cognitivos y la inteligencia artificial por bandera), Oracle (con una fuerte apuesta por los servicios cloud para encaminar el cambio digital), consultoras como Deloitte, Everis, Entelgy o Accenture (muy centrada esta última en la evolución de la experiencia de uso) han apostado por el DES como escenario para acercar las fórmulas digitales a las empresas y mostrar las capacidades de las nuevas tecnologías -y del cambio cultural que implica este escenario digital- para modificar, de lleno, la manera de trabajar y ofertar servicios a la sociedad.

El perfil de los asistentes ha estado liderado por la alta dirección de las empresas, destacando la participación de CEO’s, que suponen un 19% del total; CIOS’s 8%, CMO’s 13% y HHRR 3%, todos ellos cargos que ocupan puestos de responsabilidad en los consejos de dirección. Estas cifras ponen de manifiesto el convencimiento de los altos directivos de que la transformación digital es un motor para el desarrollo de negocio que debe estar liderado desde los consejos de administración.

CAPITAL RADIO. La Digital Enterprise Show se estrena con gran acogida. 27 mayo de 2016 [consultado 01-06-2016]. Disponible en: http://capitalradio.es/digital-enterprise-show-supera-exito-primera-edicion/

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Open Innovation Market Place

El Open Innovation Market Place ha mostrado las startups más destacadas en sectores críticos para la economía española como el turismo, la banca, sanidad o smartcities.

Presidido por Josep M. Piqué, presidente mundial de la IASP (Red Mundial de Parques Tecnológicos), el espacio tenía como objetivo mostrar nuevos modelos de negocio que integran la tecnología como parte de su ADN y no como una herramienta facilitadora en la gestión de negocio.

En dos sesiones, las startups más disruptivas de cada industria han contado con un espacio de cinco minutos para presentar su modelo de negocio como, por ejemplo:

  • Outbarriers

La iniciativa Outbarriers es una app que mejora la movilidad y accesibilidad a personas ciegas e impedidos visuales a través de avisos sonoros emitidos por el móvil.

  • Muser

Muser es una red social colaborativa de valoración de música donde los usuarios conectan con músicos según su interacción y valoración con el contenido musical.

Fuente: Muser
  • The PayPro

The PayPro es una plataforma online que facilita a pequeñas empresas hacer pagos en 35 monedas diferentes evitando las comisiones bancarias.

  • Grow.ly

Grow.ly es la plataforma que conecta inversores con negocios, desde 2014 ha conseguido más de 1.200 usuarios que han prestado más de 2,5 millones de euros a casi 80 empresas españolas.

  • Captio

Es el primer software de gestión de viajes de empresas automatizado en España y la primera en conseguir la homologación de la Agencia Tributaria.

  • Arboribus

Esta startup ya ha prestado más de cuatro millones de euros gracias a sus más de 2.500 inversores registrados.

Fuente: Arboribus
  • Talentier

Esta compañía destaca en el área de recursos humanos, se trata de un marketplace que conecta a empresas que buscan talento con headhunters y reclutadores que pueden proveerlo.

  • iAmarre

Destaca dentro del sector Transport & Logistic, ofrece una solución todo en uno específica para el mercado náutico que incluye una app que muestra los amarres disponibles o que permite reservarlos online.

  • Free Touring

El sector turístico ha sido representado por iniciativas como Free Touring, una app colaborativa que pone en contacto a turistas con guías profesionales para organizar visitas guiadas a cambio de propinas.

  • Insulclock

En el terreno de la salud digital sobresalió Insulclock, un sistema que conecta el aplicador de insulina con el móvil y guarda toda la información en la nube.

  • HealthUP

HealthUP es un programa que ofrece a las organizaciones la posibilidad de mejorar la conexión con sus empleados a través de actividades saludables.

LOGINEWS. DES2016 presenta nuevos modelos de negocio de startups. 25 mayo de 2016 [consultado 01-06-2016]. Disponible en: http://noticiaslogisticaytransporte.com/logistica/25/05/2016/des2016-presenta-nuevos-modelos-de-negocio-de-startups/81071.html

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Testamenta, startup pionera en la tramitación de testamentos online

La compañía Testamenta ha destacado en el sector Asegurador, es una startup pionera en la tramitación de testamentos online, y ha sido la encargada de coorganizar dentro del Masterminds Congress el foro vertical “Banca, Fintech & Insurance”.

Profesionales de renombre internacional en el sector banca como Accenture, Banco Sabadell, Renta 4 banco, Caixabank, Allianz, Oracle, Santander, IBM, entre otras empresas debatieron sobre las últimas novedades en banca y en seguros. Entre otros temas, se analizaron las últimas herramientas tecnológicas que se han lanzado para acercar más las finanzas al usuario y las mejores prácticas disruptivas en el mundo del seguro.

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Digital Marketing Planet

El Digital Marketing Planet ha contado con una programación propia, desarrollado de forma paralela a otros foros de DES2016. Este foro ha planteado a través de mesas de debate la situación del marketing digital, las últimas tendencias y las mejores prácticas en este campo.

Todo ello de la mano de profesionales destacados a nivel internacional como Thomas Husson, vicepresidente de Forrester y principal analista de marketing B2C. Las investigaciones de Husson están enfocadas a Mobile, analizando su integración en las estrategias de marketing digital, así como su papel a la hora de integrar el entorno físico y digital, y el impacto que están teniendo los dispositivos móviles en el comportamiento del consumidor actual.

Junto a él destaca también la participación de Brian Solis, analista digital y antropólogo. Es experto en transformación digital, cultura 2.0 e innovación estratégica para la adaptación de todo tipo de empresas a los nuevos mercados conectados. Su trabajo se ha centrado en la investigación de la influencia y efectos de las nuevas tecnologías en las empresas, el marketing y la cultura en general.

Por otro lado, el área de marketing está sufriendo una transformación global gracias al nuevo entorno digital. El nuevo mercado está generando la necesidad de relacionarse de una forma diferente con el consumidor, que tiene inquietudes y necesidades nuevas. Como resultado están apareciendo empresas con enfoques innovadores en su aproximación al mercado y al nuevo consumidor:

  • Oteara

Dentro del Digital Marketing Planet destacó también la participación de empresas innovadoras enfocadas al análisis de datos en todas las mesas. Este es el caso de Oteara, empresa española dedicada a desarrollar soluciones de búsqueda, monitorización, procesamiento y análisis de la información en medios digitales para distinguir las tendencias, racionalizar los medios de comunicación social y medir el rendimiento de marca.

  • Datorama

Datorama es otra de las empresas que proponen un nuevo enfoque para el marketing analytics, a través de una plataforma que controla, monitoriza y analiza los datos de las campañas de marketing en tiempo real.

  • Turnstyle Solutions

Plataforma que utiliza las redes Wi-Fi públicas para atraer, retener y recompensar a los clientes.

  • Beabloo

Proporciona una solución de Marketing Omnicanal, que permite crear experiencias de compra personalizadas y optimizar el impacto de las acciones de marketing en entornos físicos.

Junto a las empresas de nuevo cuño destaca la participación de marcas consagradas que están innovando para llevar a cabo su transformación digital con éxito como es el caso de Havaianas, Salesforce, Iberia Express, IBM o Microsoft.

EL ECONOMISTA. Digital Enterprise Show repasa las últimas tendencias en marketing digital del 24 al 26 de mayo en Madrid. 10 mayo de 2016 [consultado 01-06-2016]. Disponible en: http://www.eleconomista.es/tecnologia/noticias/7553270/05/16/Digital-Enterprise-Show-repasa-las-ultimas-tendencias-en-marketing-digital-del-24-al-26-de-mayo-en-Madrid.html

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Kelvin Retail, información de clientes a través de su TPV

El Banco Sabadell ha aprovechado su presencia en el DES para mostrar una novedosa herramienta, llamada Kelvin Retail, que permite a los comercios y pequeños negocios obtener información valiosa de sus clientes gracias a las transacciones realizadas con su TPV (terminal punto de venta). Tal y como explicó Carlos Alonso, máximo responsable de Innovación en esta entidad, “Kelvin Retail utiliza información de forma agregada y anonimizada para ayudar a las pymes a entender mejor su negocio, con datos como el perfil demográfico de los clientes, las mejores horas y días para vender o las compras que los consumidores realizan antes y después de adquirir en nuestra tienda”.

Todos estos datos pueden, además, compararse con los de otros negocios similares para tomar decisiones más precisas. Esta plataforma, disponible a través de un ‘dashboard’ personalizable y de informes mensuales, podrá ser utilizada por hasta 82.000 empresas antes de que acabe el año.

EL MUNDO. ¿Eres depredador o presa? DES 2016 trae a Madrid el ‘tsunami’ digital. 30 mayo de 2016 [consultado 01-06-2016]. Disponible en: http://www.elmundo.es/economia/2016/05/30/574c096a468aeb097e8b45f9.html

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Fujitsu World Tour

En los últimos años hemos visto cambios incrementales en la forma en que la tecnología modificaba los negocios, pero ahora el cambio es completamente disruptivo”, así de contundente se ha mostrado Ángeles Delgado, máxima responsable de Fujitsu en nuestro país, durante la inauguración del Fujitsu World Tour, evento anual de esta empresa en nuestro país y que, por primera vez, se ha celebrado en el marco del DES.

Delgado ha remarcado también que su compañía busca ser “el principal partner de la transformación digital de España, entendiendo además la innovación como una forma eficaz de afrontar retos globales que afectan a España como pueden ser la evolución del turismo o el envejecimiento de la población”. Para ello, Fujitsu está trabajando para convertirse en una empresa “más ágil, dinámica y colaborativa”, en palabras de Delgado, buscando llevar la innovación a las necesidades más acuciantes de la sociedad.

Motivo este por el que la compañía ha presentado soluciones como el proyecto HIKARI, un sistema de información avanzado para la investigación clínica en el área de salud mental y que ya ha sido implantado en una fase inicial en el Hospital Clínico San Carlos de Madrid.

Todo ello con el fin de acelerar la toma de decisiones y recomendaciones a los médicos que tratan enfermedades psiquiátricas para ofrecer tratamientos más adecuados y con mejores posibilidades de recuperación para los pacientes.

A su vez, y en un ámbito más comercial, Fujitsu ha mostrado una furgoneta hiperconectada (en la que, además de transportar mercancías, se pueden llevar una trazabilidad por radiofrecuencia del punto en que se encuentra el reparto y controlar el inventario en tiempo real) o el Fujitsu Impulse, un innovador modelo de autocheckout que permite facilitar los procesos de pago en las tiendas y negocios de toda índole.

También se han podido ver en el Fujitsu World Tour nuevos métodos de pago y banca móvil, que permiten acercar los servicios financieros más comunes al propio usuario, incluso adelantando la experiencia del cajero a sus propios dispositivos móviles o configurando TPV más eficientes, personalizables y de menor tamaño, con el fin de hacer que sea posible pagar con tarjeta en cualquier momento y lugar, incluso en movilidad.

España es punto destacado dentro de la estrategia internacional de Fujitsu. Es uno de los mercados donde más crece la firma nipona, un 19% el pasado curso, con una penetración enorme no sólo en la Administración Pública, sino también en segmentos como el retail o los canales de autoservicio financiero. De hecho, el 40% de los lectores de códigos de barras de los supermercados patrios cuentan con tecnología de Fujitsu, al igual que uno de cada cuatro cajeros automáticos que encontramos en las calles españolas. Una industria, la de los cajeros para banca, que es especialmente reseñable en nuestro país, al contar con una fábrica global en Málaga que fabrica, al año, más de 1.100 terminales de esta índole -principalmente para BBVA y CaixaBank, con un crecimiento sostenido del 30% anual y creando una media de 100 nuevos empleos cada curso. España también se está convirtiendo en un eje vertebral de la estrategia de servicios de Fujitsu.

Así, durante 2015, la empresa prestó servicios desde su centro de Barcelona a más de 40.000 usuarios de 90 países de Schneider, uno de sus mayores clientes internacionales.

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Industria 4.0, Realidad virtual y aumentada

El término “Industria 4.0” apareció en 2011 en relación al objetivo de digitalizar el proceso de producción de las fábricas, basándose en las últimas tecnologías, algunas de ellas todavía en pañales: el internet de las cosas y su sensorización masiva, la red 5G, las realidades virtual y aumentada, Big Data, sistemas ciberfísicos (CPS)…

  • VR Flow

Las empresas tecnológicas dan sus primeros pasos en este nuevo mercado que comienza a abrirse. Es el caso de Altran, dedicada principalmente a ingeniería y consultoría tecnológica, que ha presentado uno de sus últimos productos, que podrían enmarcarse en el ámbito de la “industria 4.0”: VR Flow. Como afirma un representante de la compañía, “está recién salida del horno de I+D“. Se trata de una solución basada en realidad virtual concebida para ingenieros, que utiliza el interfaz de Oculus Rift.

VR Flow es una herramienta de diseño, más concretamente de “diseño CFD (Dinámica de fluidos computacional)“, que es como se conoce en lenguaje técnico. Consiste en visualizar a través de realidad virtual los flujos aerodinámicos, para comprobar cómo se comportan.  De esta manera, permite una experiencia más inmersiva en el diseño y análisis aeronáutico.

El entorno de la realidad virtual permite, por ejemplo, adentrarse en las turbinas de los aviones, y en función del gradiente de colores y otras variables que se pueden ir seleccionando, se analiza el comportamiento aerodinámico.

Además de la experiencia de visualización, que es más inmersiva, también se pueden activar comandos interaccionando con las propias manos, como selección de menús, generación de órdenes de cálculo, etc.

Aunque esta primera versión se ha desarrollado enfocada a la ingeniería aeronáutica, la idea es que se adapte a otros sectores. Según indican desde la multinacional francesa, las aplicaciones son muy variadas.

  • Visuartech

Visuar se ha especializado en realidad virtual y aumentada para ingeniería, arquitectura, construcción y diseño. La solución que ha desarrollado se llama Visuartech.

El consejero delegado de la empresa, Aquilino Javier Sánchez, explica que “en el ámbito industrial, lo que hacemos es unir la realidad aumentada con los procesos diarios de una planta de producción: mantenimiento, gestión, control…. El operario que va por la planta y necesita información en tiempo real, mediante nuestro sistema, escanea con su dispositivo móvil (un teléfono, una tableta, unas gafas o cascos de realidad aumentada) los diferentes elementos y éstos le devuelven toda la información en tiempo real de lo que está sucediendo.

Esta herramienta recopila la información y se la ofrece al operario, pero los parámetros se recogen y son gestionados por otros sistemas, como puede ser SCADA. El elemento monitorizado necesita un código o marcador, que es lo que leerá el programa instalado en el dispositivo móvil. Ejemplos, muchísimos, como válvulas, cuadros eléctricos, sensores… “Al final, resumiendo, lo que hacemos es conectar y escanear con nuestro dispositivo móvil “in situ” para obtener toda la información de ese elemento“, sintetiza Sánchez.

Si la realidad aumentada se utiliza sobre todo para gestionar y ofrecer información, la realidad virtual se está empleando en el campo de la formación. “El otro día, alguien que trabaja en una gran empresa energética me comentaba que todos los técnicos acudían a una misma central a realizar la formación. Eso supone cientos de miles de euros al año“, valora Aquilino Javier Sánchez.

Pero con la realidad virtual, hoy por hoy, se hace a muy bajo coste, porque ya no tienes que desplazar a los profesionales para realizar la formación. Se ponen el casco de realidad virtual y pueden tener la sensación exacta de como si estuvieran allí. Y pueden realizar todos los procesos, incluso el de evaluación“, finaliza.

RTVE. Industria 4.0, mucho más que robots en la fábrica. 24 mayo de 2016 [consultado 01-06-2016]. Disponible en: http://www.rtve.es/noticias/20160524/industria-40-mucho-mas-robots-fabrica/1352365.shtml

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European Digital Mindset Awards

El Digital Enterprise Show ha hecho gala de la primera edición de los European Digital Mindset Awards, reconociendo las propuestas más innovadoras y los mejores profesionales en calidad de transformación digital.

Los European Digital Mindset Awards reconocen las propuestas más innovadoras que ofrezcan un enfoque disruptivo en Customer Experience y Gestión de las TIC, o que presenten nuevos modelos de negocio digitales. En esta primera edición han sido galardonados:

  1. Federico Flórez, CIO de Ferrovial ha recibido el Premio al mejor líder ejecutivo de 2016 que reconoce al directivo que mejor está liderando la transformación digital de su compañía.
  2. Meliá Hotels ha sido reconocido con el Premio a la mejor empresa en transformación digital como la compañía que mejor ha ejecutado el cambio del modelo de negocio tradicional al negocio digital o que mejor haya combinado ambos modelos.
  3. Fernando Almaraz de la Universidad de Salamanca ha sido galardonado con el Premio al mejor trabajo periodístico en transformación digital por ser el autor de la pieza periodística que mejor muestra el impacto de la transformación digital en una industria o en una región concreta.
  4. Improove Search ha resultado ganador del Premio a la mejor campaña digital basada en los canales y plataformas digitales consiguiendo los mejores resultados durante 2015.
  5. El Premio a la Start-up más disruptiva ha recaído en Spotcat por su gran impacto en su sector gracias a su modelo de negocio y la gran proyección en los próximos años.

ZONA MOVILIDAD. DES 2016: Estos son los 5 proyectos y profesionales más disruptivos del momento. 26 mayo de 2016 [consultado 01-06-2016]. Disponible en: http://www.zonamovilidad.es/des-2016-premios-european-digital-mindset-awards-cinco-proyectos-profesionales.html

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