Los servicios de car sharing eléctrico son tendencia en España

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CLAVES:

  • Uber lanza un servicio con una flota equipada por vehículos eléctricos Tesla en Madrid.
  • De media, un trayecto con un vehículo UberOne es un 50% más caro que uno con el servicio Uber X, el más económico de la start up.
  • Un viaje al aeropuerto con Uber X puede costar entre 18 y 21 euros, en el caso de UberOne puede ascender a 30 euros.

Tras ser perseguido por la nueva política de movilidad en Madrid, la innovadora Uber, empresa considerada por los taxistas como la peor pesadilla para su negocio, anuncia en el Ayuntamiento de Madrid un paso más en su plan para integrarse en la ciudad con más servicios de transporte de pasajeros.

El próximo jueves 22 de diciembre, Madrid se convertirá en la primera ciudad del mundo que acogerá un servicio de Uber integrado exclusivamente por vehículos eléctricos de Tesla. Se llamará UberOne, contará con “decenas” de Tesla Model S y está pensado para dar servicios a empresas dispuestas a pagar un poco más por desplazarse en un vehículo eléctrico.

El modelo con el que operará es el Tesla S, un vehículo del que apenas existen unidades matriculadas en España y cuyo precio ronda los 80.000 euros, casi el doble que una berlina de lujo como un Audi A6. Carles Lloret, director general de Uber para el Sur de Europa, no concretó cuántos Tesla utilizará Uber. La empresa no compra coches pero llega a acuerdos con inversores que sí los adquieren y se suscriben al servicio. Fuentes del sector estiman que la flota de la que dispondrá asciende a 50 unidades importadas desde Holanda.

Actualmente, Uber ofrece coches eléctricos en Londres, aunque integrados dentro del servicio Uber X, con lo que los usuarios no pueden elegir el tipo de automóvil en el que quieren viajar. En París, el servicio Uber Green de la capital francesa incluye tanto vehículos híbridos como eléctricos.

Europa es la región dónde más falta hacen estos servicios y es importante que demos alternativas de movilidad sostenible a los ciudadanos.”

[section label=”Dirigido al entorno corporativo” anchor=”Dirigido al entorno corporativo”]

Dirigido al entorno corporativo

Por las prestaciones que tendrá UberOne, parece claro que las empresas serán las primeras en utilizarlo: los coches van equipados con una Surface Pro de Microsoft para acceder a internet durante el trayecto, y llevan integrada la aplicación Spotify en el panel de control. Se trata de una adaptación del servicio ‘premium’ UberBlack que funciona en otras ciudades, con el añadido de que los vehículos son eléctricos y de Tesla.

Por esta razón, también es más caro que el servicio estándar de Uber. Para poder usar UberOne, tan sólo hay que descargarse la aplicación de Uber disponible en iOS, Android, Blackberry 7 y Windows Phone. Una vez creada una cuenta y añadido el método de pago, sólo queda indicar el punto de destino y el punto de recogida para iniciar el viaje. Es entonces cuando entra en juego el sistema de localización inteligente para poner en contacto al conductor más cercano con el usuario que ha solicitado el servicio. A continuación, la aplicación mostrará los minutos que quedan para que el vehículo llegue al punto de recogida, así como toda la información del conductor, la foto, el modelo y número de matrícula del vehículo.

1
Fuente: Vecdis, elaborado con datos de 20Minutos

Por ejemplo, si un trayecto desde la plaza de Cuzco hasta el aeropuerto de Barajas cuesta habitualmente unos 18 euros, con UberOne serán unos 28 euros. La tarifa mínima será de 8 euros, y a partir de ahí 0,45 euros por minuto e 1,5 por kilómetro. Desde Uber aseguran que los tiempos de espera serán los mismos que con el servicio estándar, entre 5 y 10 minutos.

[section label=”El futuro de Uber aún depende de los tribunales” anchor=”El futuro de Uber aún depende de los tribunales”]

El futuro de Uber aún depende de los tribunales

El lanzamiento se produce en un debate sobre el futuro de la movilidad al que asiste Luis Cueto, coordinador general de la alcaldía de Madrid.

El futuro de la empresa californiana aún depende de la decisión de los tribunales europeos adonde ha llegado su caso impulsado por los taxistas de Barcelona, que consideran que es una empresa de transporte frente a las alegaciones de Uber, que indica que sólo es una plataforma de economía colaborativa. Tras asumir el cierre de Uber Pop, la aplicación que promueve los servicios de taxi ejecutados por cualquier particular con carné de conducir y vehículo propio, la empresa funciona ya integrada plenamente en el marco legal y ofreciendo servicios únicamente con conductores y coches con licencia y sólo en Madrid. Uber no ofrece datos sobre su flota activa pero fuentes del sector la cifran en más de un centenar de vehículos.

Ahora esa flota se incrementará con un servicio de alta gama 100% eléctrico en el que la empresa utilizará el modelo norteamericano Tesla S, considerado entre los mejores del mercado en esta tecnología. Al ser eléctricos, estos coches no están sujetos a las crecientes restricciones que el ayuntamiento dirigido por Manuela Carmena está imponiendo a la circulación en la ciudad por motivos medioambientales o favorables a la peatonalización de calles como la Gran Vía.

La duda es si con una inversión millonaria, la plataforma tecnológica será capaz de ser rentable. Lloret sostiene que sí, incluso con tarifas más altas. No obstante, si se estima en 30 euros el coste de un trayecto al aeropuerto desde el centro de Madrid, es la misma tarifa que cobra un taxi.

[section label=”Podría duplicarse en meses” anchor=”Podría duplicarse en meses”]

Podría duplicarse en meses

La flota de eléctricos estará compuesta en su totalidad por vehículos Tesla Model S, que cuentan con una autonomía real de 320 kilómetros. Jorge Milbrum, director general de Tesla España, explicó en una reciente entrevista que su marca estaba interesada en vender coches a empresas para dar un mayor conocimiento de Tesla en el país, siempre que fueran compañías con un marcado carácter tecnológico, como es el caso de Uber.

La compañía también ha manifestado sus planes de ampliar el servicio a corto plazo:

Es un producto con la ambición de crecer. Empezamos con decenas de coches, pero si el servicio funciona esperamos que pueda duplicarse en los próximos meses.”

Dada la escasez de licencias VTC, con las que operan las nuevas aplicaciones de transporte, y las dificultades a la hora de encontrar puntos de recarga para los Tesla, Uber ha apostado por aliarse con varios socios bajo un modelo de flota. “En Uber One de momento no hay autónomos, son flotas compuestas por socios que instalan un punto de recarga en sus instalaciones y se turnan al volante“, señaló el responsable de la compañía para el Sur de Europa.

Aunque faltaba por conocerse la alianza con Tesla, la apuesta de Uber por un servicio con coches eléctricos pensado para clientes de empresa se conocía desde septiembre. Tras una experiencia piloto en Portugal, Uber ya anunció sus planes de dar el salto a una flota completa 100% eléctrica.

[section label=”Emov, del grupo PSA, se lanza tan sólo unos días antes” anchor=”Emov, del grupo PSA, se lanza tan sólo unos días antes”]

Emov, del grupo PSA, se lanza tan sólo unos días antes

La oferta se amplía con la llegada de eMov, del Grupo PSA, un nuevo servicio sostenible de carsharing que tendrá un funcionamiento similar al de Car2Go y Uber. Supone una nueva alternativa para todos aquellos que se quieran mover por el centro de Madrid en coche sin necesidad de ser propietario de uno.

Emov también lanzará su servicio en Madrid, bajo la modalidad de free floating. Es decir, el usuario puede coger y dejar el coche en cualquier punto de la ciudad que se encuentre dentro de la zona de servicio.

2
Fuente: Híbridos y Eléctricos

El alquiler de la flota de vehículos eMov, conformado por 500 Citroën C-Zero de cuatro plazas y cinco puertas, podrá iniciarse y finalizarse inicialmente en el perímetro interior de la M-30 además de la práctica totalidad de la Ciudad Universitaria de Madrid.

Así, la compañía pone en marcha un innovador sistema de inscripción 100% online sin necesidad de validar el alta físicamente. Los usuarios podrán darse de alta tanto en la web, como a través de la aplicación móvil.

Estos vehículos se podrán utilizar a partir del 19 de diciembre, tan sólo unos días antes que los de Uber. Aunque se hace evidente que su principal competidor será el servicio Car2Go, el alquiler de vehículos eléctricos propiedad de Daimler, también podría ser una amenaza para Uber.

En los últimos meses, la flota de vehículos eléctricos destinada a la movilidad en Madrid se ha incrementado notablemente con el alta de 110 Nissan Leaf eléctricos que operarán como taxis y otra centena de BMW i3 de Cabify.

Asimismo, según PWC, el car sharing seguirá siendo el mayor sector de la economía compartida en Europa hasta 2025, representando más del 40% de los ingresos totales dentro de los cinco sectores analizados.

EXPANSIÓN. Uber estrena en Madrid su flota de eléctricos con “decenas” de Tesla S. 15 de diciembre de 2016 [consultado 28-12-2016]. Disponible en: http://www.expansion.com/economia-digital/companias/2016/12/15/5851813dca47414e118b4586.html

EL CONFIDENCIAL. Uber y Tesla se alían para lanzar su primera flota de coches eléctricos en Madrid. 15 de diciembre de 2016 [consultado 28-12-2016]. Disponible en: http://www.elconfidencial.com/tecnologia/2016-12-15/uber-madrid-uberone-tesla-vehiculo-electrico_1304058/

EL MUNDO. Uber redobla con sus Tesla de lujo su apuesta por Madrid. 15 de diciembre de 2016 [consultado 28-12-2016]. Disponible en: http://www.elmundo.es/economia/2016/12/15/5851a29fe2704eb8028b466b.html

EL ECONOMISTA. Uber elige a Tesla para lanzar su primera flota eléctrica: UberOne. 15 de diciembre de 2016 [consultado 28-12-2016]. Disponible en: http://www.eleconomista.es/empresas-finanzas/noticias/8026375/12/16/Uber-elige-a-Tesla-para-lanzar-su-primera-flota-electrica-UberOne.html

20MINUTOS. Uber lanza en Madrid su servicio premium con coches eléctricos. 15 de diciembre de 2016 [consultado 28-12-2016]. Disponible en: http://www.20minutos.es/noticia/2912609/0/uber-elige-madrid-para-lanzar-uberone/#xtor=AD-15&xts=467263

HÍBRIDOS Y ELÉCTRICOS. Emov, el nuevo ‘carsharing’ eléctrico del Grupo PSA para Madrid. 14 de diciembre de 2016 [consultado 28-12-2016]. Disponible en: http://www.hibridosyelectricos.com/articulo/sector/emov-nuevo-carsharing-electrico-grupo-psa-madrid/20161214003530013062.html

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