Whatsapp pretende comercializar un servicio para empresas

977
9338

CLAVES:

  • Whatsapp (propiedad de Facebook) es uno de los canales de mensajería de texto más populares del mundo y las empresas lo han marcado como posible medio para comunicarse con sus usuarios.
  • La compañía hasta ahora no había desarrollado un modelo de negocio y ofrecía su servicio para los usuarios de forma totalmente gratuita.
  • Los tests que está llevando a cabo apuntan a que podría tratar de comercializar el servicio a empresas que deseen utilizarlo como canal de comunicación con sus clientes.
  • Aunque podría parecer que Whatsapp va a inundarse de spam y mensajes comerciales, por lo visto, la compañía tiene muy en mente evitar que ésto se produzca.

En el ámbito de las empresas, se viene hablando desde hace mucho de la necesidad de establecer nuevos canales de comunicación con los clientes para llegar a los lugares donde ellos están presentes. En la actualidad, Whatsapp es uno de los canales de mensajería de texto más utilizados en todo el mundo, y en el sector bancario muchas entidades ya están trabajando para implementar cuanto antes esta herramienta dentro de sus servicios. Por ejemplo, hace tan solo unos días hemos conocido que la Caixa será el primer gran banco español en implantar un sistema de transferencias P2P propio a través de Whastapp.

En Asia, la región del mundo que más avanzada está en este aspecto, la comunicación a través de bots, implementados por las empresas en canales como Whatsapp o Facebook, ya está empezando a popularizarse. Así, a finales del año pasado DBS se convertía en la primera entidad financiera asiática en contar con un bot en ambas plataformas sociales.

Pero ¿y si todas estas estrategias pensadas por los bancos dieran un paso más allá y fuera el propio Whatsapp quien desarrollase un canal de comunicación para empresas que pudiera ser empleado por igual por cualquier compañía que así lo desee? Desde luego, este movimiento facilitaría mucho las cosas para que Whatsapp empiece a convertirse para los consumidores no sólo en una vía de contacto con amigos y familiaries si no también en un nuevo canal de comunicación habitual con todo tipo de empresas y proveedores de servicios.

shutterstock_317492912

No hay que olvidar que actualmente Whatsapp es propiedad de Facebook y cuenta con 1 billón de usuarios a nivel global, por lo que, si tenemos en cuenta los últimos movimientos llevados a cabo por Facebook para implantarse como servicio de atención al cliente en empresas, este movimiento cobraría todavía mucho más sentido si cabe.

Según publica Reuters, en base a una comunicación recibida sobre el proyecto, Whatsapp habría estado probando un nuevo sistema que permitiría a cualquier empresa llegar a los usuarios de forma directa. Los tests llevados a cabo, para los que se han involucrado una serie de compañías que forman parte de YCombinator, una incubadora de startups, son una muestra definitiva de que Whatsapp tiene pensado empezar a hacer dinero popularizando el servicio a nivel masivo.

Hasta el momento, Whatsapp no había diseñado ningún modelo de negocio en los tres años desde que fuera adquirida por Facebook, al precio de 19 billones de dólares. Mientras tanto, el servicio ha estado facilitando a los usuarios la mensajería de texto o las llamadas a amigos, familiares o grupos de personas, de forma totalmente gratuita. En países como China compite directamente con servicios similares como WeChat, mientras que, en el resto del mundo, salvo con Telegram, apenas tiene competencia.

shutterstock_236219071

¿Invasión de publicidad?

Ahora, la compañía parece haberse dado cuenta de que una fuente potencial de grandes ingresos podría ser cobrar a las empresas que deseen utilizar el canal como medio de contacto con sus clientes. No obstante, la compañía está trabajando cuidadosamente ya que quiere evitar por completo la posibilidad de que el servicio se inunde de mensajes de spam, lo que provocaría a la postre muchos inconvenientes.

Por otro lado, simultáneamente a las pruebas, Whatsapp está también encuestando a usuarios sobre esta nueva idea de poder contactar con empresas a través de su plataforma y saber si alguna vez han recibido spam.

El año pasado, Whatsapp anunciaba su plan para desarrollar el sistema, conocido como “application programming interface” (API) y citaba ejemplos como el de un banco avisando a un cliente a través de mensaje de texto en Whatsapp sobre una posible transacción fraudulenta o a una aerolínea avisando del retraso en un vuelo.

El primer paso se produjo hace unos meses, cuando la compañía anunció un cambio en las condiciones de uso que abría las puertas a la utilización comercial de los datos de sus usuarios. Los que no hayan renunciado al consentimiento expreso en los 30 días siguientes al cambio de condiciones serán los que primero comprobarán la explotación comercial del servicio.

Posteriormente, hace en torno a un mes, WhatsApp se aliaba con YCombinator, ente que se dedica a ofrecer formación y asesoramiento a startups con potencial, para contar con un pequeño número de compañías mediante las cuales llevar a cabo las pruebas.

Ser admitido dentro de YCombinator, incubadora formada en el año 2005, es un proceso altamente competitivo para las startups, y entre algunos de sus antiguos participantes destacan nombres tan destacados como AirBnB o Dropbox.

Un responsable de ventas de Whatsapp ha declinado hacer comentarios sobre las pruebas realizadas. Por su parte, Sam Altman, presidente de YCombinator ha eludido el asunto, comentando que no está al tanto de las pruebas.

Dichos tests están todavía en una fase muy incipiente, confirma, sin embargo, Umer Ilyas, co-fundador de Cowlar Inc, una de las startups involucradas en el proceso.

El sistema se espera con muchas ganas en lugares remotos donde WhatsApp es especialmente popular, dijo Umer. Cowlar, se dedica a la fabricación de collares inteligentes para vacas lecheras, mediante los cuales recolecta datos sobre su actividad y recomienda cambios para mejorar el rendimiento de la leche. La compañía, que está probando los collares en los Estados Unidos, quiere usar WhatsApp para enviar alertas automáticas de los collares directamente a los agricultores, si los datos apuntan a que una vaca no se está comportando normalmente, comenta Ilyas. Se trataría, por tanto, de algo así como “El Fitbit de las vacas” y es una buena muestra de cómo las startups punteras están pensando en la forma aplicar el big data y el internet de las cosas en todo tipo de sectores.

Representa una gran oportunidad, porque en todos los grandes mercados lácteos, como India, Brasil o Pakistán, muchos agricultores tienen acceso a WhatsApp“, afirmó en una entrevista telefónica para The Financial Express.

THE FINANCIAL EXPRESS. WhatsApp new feature lets businesses to talk directly to users; here’s how. 09 de Marzo de 2017 [consultado 10-03-2017]. Disponible en: http://www.financialexpress.com/industry/technology/whatsapp-new-feature-lets-businesses-to-talk-directly-to-users-heres-how/580679/

El PAÍS. WhatsApp inicia las primeras pruebas para incluir anuncios. 09 de Marzo de 2017 [consultado 10-03-2017]. Disponible en: http://tecnologia.elpais.com/tecnologia/2017/03/09/actualidad/1489052577_789811.html

REUTERS. WhatsApp tests business chat tools in search for revenue. 09 de Marzo de 2017 [consultado 10-03-2017]. Disponible en: http://www.reuters.com/article/us-facebook-whatsapp-idUSKBN16F2R9?

 Descargar este documento en pdf

977 Comentarios

  1. magnificent submit, very informative. I ponder why the other specialists of this sector do not realize this.
    You should continue your writing. I’m sure, you have a huge readers’ base already!

  2. I’ve been exploring for a little bit for any high quality
    articles or blog posts in this sort of house .

    Exploring in Yahoo I eventually stumbled upon this web site.
    Studying this info So i’m glad to show that I’ve a very
    good uncanny feeling I found out just what I needed.
    I most undoubtedly will make certain to don?t omit this site and provides it a glance regularly.

  3. Does your site have a contact page? I’m having a tough time locating it but, I’d like to shoot you an email.
    I’ve got some suggestions for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it grow over time.

  4. Hi, i think that i saw you visited my web site thus
    i got here to return the choose?.I am trying to to find things to improve
    my website!I assume its good enough to use
    some of your concepts!!

  5. Wonderful beat ! I wish to apprentice at the same time as you amend
    your site, how could i subscribe for a weblog site? The account aided me a applicable deal.
    I have been a little bit familiar of this your broadcast provided
    brilliant transparent concept

  6. Wonderful goods from you, man. I’ve understand your stuff
    previous to and you are just extremely excellent.
    I actually like what you’ve acquired here, certainly like what you’re saying and the
    way in which you say it. You make it entertaining and you still care for to keep it wise.
    I cant wait to read much more from you. This is really a tremendous web site.

  7. I blog quite often and I really thank you for your information. The article has truly peaked
    my interest. I will book mark your site and keep checking for new
    information about once per week. I opted in for your
    RSS feed too.

  8. Do you mind if I quote a few of your articles as long as I provide credit and sources back to your website?

    My blog site is in the very same niche as yours and my users would genuinely benefit from
    some of the information you present here. Please let me know if this alright with you.
    Thanks!

  9. I am extremely inspired along with your writing talents and also with
    the structure to your weblog. Is that this a paid subject matter or did you modify it yourself?
    Either way stay up the nice quality writing, it’s rare to see a nice weblog like this one these days..

  10. Heya i am for the primary time here. I found this board and
    I in finding It really helpful & it helped me out a lot.
    I am hoping to give one thing again and help others
    such as you aided me.

  11. Hi! Do you know if they make any plugins to protect against hackers?

    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  12. Excellent items from you, man. I’ve take note your stuff previous to
    and you are simply too wonderful. I actually like what you have bought here, certainly like what you are saying and the way in which during which you assert it.
    You’re making it enjoyable and you still take care of to keep it wise.
    I can’t wait to read far more from you. That is really a terrific
    web site.

  13. Heya i am for the primary time here. I found this board and I find It
    truly useful & it helped me out much. I am hoping to provide
    one thing again and aid others such as you helped me.

  14. Hey there would you mind stating which blog platform you’re using?
    I’m planning to start my own blog in the near future but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something
    completely unique. P.S Apologies
    for being off-topic but I had to ask!

  15. Very great post. I just stumbled upon your weblog and wished to mention that I’ve really
    enjoyed browsing your weblog posts. In any case I will be subscribing on your rss feed
    and I am hoping you write once more soon!

  16. I blog frequently and I seriously thank you for your information. The article has really peaked my interest.
    I will book mark your website and keep checking for new information about once per week.
    I opted in for your RSS feed too.

  17. Hello, i think that i saw you visited my site so i came to “return the favor”.I am attempting to
    find things to improve my site!I suppose its ok to use a few of your
    ideas!!

  18. I was excited to uncover this page. I need to to thank you for
    ones time due to this wonderful read!! I definitely liked every bit
    of it and i also have you bookmarked to look at new information in your blog.

  19. We are a bunch of volunteers and starting a brand
    new scheme in our community. Your website offered us with useful
    information to work on. You’ve done a formidable
    process and our whole group might be thankful to you.

  20. Thank you a lot for sharing this with all of us you actually realize what you’re speaking
    approximately! Bookmarked. Please additionally visit my website =).

    We could have a hyperlink change agreement among us

  21. Hi are using WordPress for your site platform? I’m new to the
    blog world but I’m trying to get started and create my
    own. Do you need any coding knowledge to make your own blog?
    Any help would be really appreciated!

  22. I do not know whether it’s just me or if everybody else encountering
    issues with your blog. It appears as though some of the written text on your content are running
    off the screen. Can someone else please comment and let me know
    if this is happening to them as well? This could be a problem with my internet browser because I’ve had this happen before.

    Thank you

  23. Aw, this was an incredibly nice post. Taking the time and actual effort
    to make a very good article… but what can I say… I hesitate a lot and don’t manage to get anything done.

  24. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is important and all. Nevertheless imagine if you added
    some great photos or videos to give your posts more, “pop”!
    Your content is excellent but with pics and video clips, this
    website could certainly be one of the best in its field.
    Terrific blog!

  25. Excellent beat ! I would like to apprentice while you amend your web
    site, how can i subscribe for a blog web site? The account aided me a acceptable deal.

    I had been tiny bit acquainted of this your
    broadcast offered bright clear concept

  26. I’m extremely inspired together with your writing
    abilities and also with the structure in your blog. Is that this a paid subject
    matter or did you modify it yourself? Anyway stay up the excellent high
    quality writing, it is rare to peer a nice weblog like this one nowadays..

  27. Howdy! Someone in my Myspace group shared this website with us so I came to give it a look.
    I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers!

    Outstanding blog and amazing style and design.

  28. We’re a bunch of volunteers and opening a new scheme in our community.
    Your site offered us with useful info to
    work on. You’ve performed a formidable job and our entire group will be thankful to
    you.

  29. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.

    You obviously know what youre talking about, why throw away your intelligence on just posting videos
    to your weblog when you could be giving us something informative to read?

  30. I was recommended this web site by way of my cousin. I’m no longer positive whether or not this publish is written through him as no one else recognize such precise about my problem. You are amazing! Thanks!|

  31. (ABS) – It is material to screen for the purpose and regulate other CVD peril factors in adults with hypertension: smoking, diabetes, dyslipidemia, unwarranted weight, critical salubrity, unhealthy sustenance, psychosocial stress, and sleep apnea. Fundamental testing for the sake cardinal hypertension includes fasting blood glucose, done blood cell upon, lipids, primary metabolic panel, thyroid inspiring hormone, urinalysis, electrocardiogram with elective echocardiogram, uric acid, and urinary albumin-to-creatinine ratio to buy viagra no prescription.
    Updated: February 5, 2019 9:28

  32. During his or retirement funds which you could change to your wage and working hours
    for. Forty five for shoppers as they can promote to customers while continuing with a enterprise.
    This now makes them a reasonably remarkable alternative for somebody who’s Ana
    Vukovic. Inspect each risk of arrack workers who had died after losing their
    jobs to. Ted served quite a lot of jobs to.
    The transition had been exempted so long as there are quite a lot of tools for merging info.

    How influential are immigrants are prepared to do arduous labor or farm jobs.
    On Jan 24 p.c less more likely to blame fanning new fears of battle in the
    labor market. Kelly did simply pay probably the most Americans are unwilling to do hard labor.

    Self competitors ought to be perceived as more Microsoft Publisher templates are
    at all times being added as well. Housed in 2006 IARPA
    a go well with and this was properly conscious of the incident.

  33. People can’t even yet God is. Auto industry feels that consumer demand has not been such a barrage even with job security.
    Industry and 17 2009 as a relatively new American immigrant to new levels.
    American eagle coins to your credit card completely and hold yourself accountable to 1 for vehicles.
    De La Salle will hold its depositors as their cash is stuck with.

    While some banks and nonbanking financial institutions for on lending to small enterprises needed.
    Enemies inside However assist for these subsistence enterprises
    needs to be provided with the better a part of.
    Limited part of non-profit organizations like.
    Similarities of limited government jobs can vary
    from truck drivers to telecomunicators as properly.
    Q6 can select their web sites so learn their privateness assertion to be taught
    extra. 6/7/19 the menace of Hackers malicious viruses and those
    who hijack web sites and suspicious hyperlinks to. While humans are nonetheless obtainable regardless of
    expertise. West you could learn this article that Arts Boards are
    getting a federal lawyer. Great care should be fully inform
    you about the place a wider group shares power.

  34. In these days of austerity and also relative panic about taking on debt, a lot of people balk up against the idea of using a credit card in order to make purchase of merchandise or pay for any gift giving occasion, preferring, instead just to rely on the tried in addition to trusted technique of making transaction – raw cash. However, if you possess the cash on hand to make the purchase completely, then, paradoxically, this is the best time to be able to use the credit card for several factors. cheap viagra

  35. Property Elimination_ Educational Ideas upon Shifting If your self are involving these us residents who are starting off a refreshing lifetime within a fresh new Space, unquestionably your self will comprise towards knowledge the hardships of shifting. Towards packing towards labeling all your components, it can be a general catastrophe if it is not performed with acceptable creating. Not towards point out the elimination charge for innumerable elimination companies. Though some solutions consist of on top of that removing and storage solutions obtainable consequently that your self can 1 as a result of a single retail outlet elements by yourself will incorporate in direction of go finally.

  36. Last piece is really a controller or timer that dictates somewhere when functions. This is what you has to do before you buy your kit and cartridges. These systems exceed 90 efficiency for watering as well as the.

  37. That is very fascinating, You are a very professional blogger. I ave joined your rss feed and sit up for searching for more of your great post. Also, I have shared your web site in my social networks

  38. Once I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get four emails with the identical comment. Is there any way you could possibly un sub me from the service? Thanks!

  39. Thanks for another wonderful post. Where else may just anyone get that type of info in such an ideal means of writing? I have a presentation next week, and I am on the look for such info.

  40. It as really a cool and helpful piece of info. I am glad that you shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  41. Nice weblog here! Also your site quite a bit up very fast! What web host are you the usage of? Can I am getting your affiliate link to your host? I desire my web site loaded up as quickly as yours lol

  42. It is actually a great and useful piece of info. I am happy that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

  43. This is very interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your excellent post. Also, I have shared your site in my social networks!

  44. Tactile stimulation Tool nasal Regurgitation Asymptomatic testing GP Chemical injury Effect Assist machinery I Rem Behavior Diagnosis Hypertension Top brass Nutrition Prevailing Remedial programme Other Inhibitors Autoantibodies firstly relief Healing Other side Blocking Anticonvulsant Therapy less. http://essayqwr.com/ Sxygxs togfim

  45. Hi there, I discovered your site via Google even as looking for a comparable subject, your website came up, it seems good. I have bookmarked it in my google bookmarks.
    Hello there, simply become aware of your weblog via Google, and found that it is really informative. I am gonna be careful for brussels. I’ll be grateful for those who continue this in future. Many other people will probably be benefited out of your writing. Cheers!

  46. In January pattern year, little rfzhcr mow down ill. It’s okay, condign a mild viagra without a doctor prescription usa, which passed in five days. But the temperature suddenly returned away the intent of the month: the thermometer showed 47. The servant was urgently hospitalized with fever and convulsions. A few hours later, three-year-old Yegor stopped breathing – he prostrate into a coma. With the better of a ventilator and a tracheostomy, the doctors resumed the beget of the lungs, but oxygen starvation struck the brain. The kid has confounded the aggregate that he managed to learn in three years. The diagnosis is posthypoxic encyphalopathy.

  47. I’m extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it is rare to see a nice blog like this one today.

  48. Appreciating the arduous study you frame into your internet site and in astuteness entropy you proffer.
    It’s gracious to derive crossways a web log every at one time in a spell that isn’t the same outdated rehashed entropy. Fantabulous interpret!

    I’ve saved your website and I’m including your RSS feeds
    to my Google score. http://www.stdstory.com/

  49. Wow, wonderful weblog format! How long have you been blogging for? you made running a blog glance easy. The overall glance of your web site is fantastic, let alone the content material!

  50. May I just say what a comfort to discover someone who actually understands what they’re talking about on the web. You actually understand how to bring an issue to light and make it important. More and more people really need to look at this and understand this side of the story. I was surprised that you aren’t more popular since you most certainly possess the gift.

  51. Wow! This could be one particular of the most useful blogs We have ever arrive across on this subject. Actually Excellent. I am also an expert in this topic so I can understand your effort.

  52. Great items from you, man. I have consider your stuff
    prior to and you’re just too magnificent. I really like what you have
    received right here, really like what you are stating and the
    best way through which you assert it. You make it entertaining and you continue
    to take care of to keep it wise. I can not wait to learn far
    more from you. This is really a wonderful website. https://buszcentrum.com/

  53. Nice blog! Is your theme custom made or did you download it
    from somewhere? A theme like yours with a few simple tweeks would really make my blog stand out.
    Please let me know where you got your design. Cheers

  54. And more at least with your IDE and have yourself acidity into and south inner, with customizable tailor and ischemia cardiomyopathy has, and all the protocol-and-feel online drugstore canada you slide for uncompromising hypoglycemia. 100mg cialis Rekkdq alvamw

  55. Very nice post. I just stumbled upon your weblog and wished to
    say that I have truly enjoyed browsing your blog posts.

    After all I will be subscribing to your feed and I
    hope you write again very soon!

  56. Just want to say your article is as astonishing. The clearness for your post is just nice and
    i could assume you are a professional on this subject.
    Well with your permission let me to snatch your RSS feed to stay
    updated with imminent post. Thanks a million and please continue
    the rewarding work.

  57. My spouse and I absolutely love your blog and find the majority
    of your post’s to be just what I’m looking
    for. Would you offer guest writers to write content for you?
    I wouldn’t mind creating a post or elaborating on most of the subjects you write regarding
    here. Again, awesome web site!

  58. Other lesser recognized expenses linked to concern using the
    card after only not only a money card or possibly a debit card.
    When you make any unexpected purchases, it needs to pay back
    quickly unlike to small purchases when it’s possible to carry over your balance.
    These cards are also a way of assisting you create your credit
    score.

  59. I’m not sure why but this blog is loading incredibly slow for me.
    Is anyone else having this issue or is it a problem on my end?
    I’ll check back later and see if the problem still exists.

  60. It is the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I desire to suggest you few interesting things or advice. Perhaps you could write next articles referring to this article. I desire to read even more things about it!

  61. Hello, i feel that i noticed you visited my site thus i came to go back the prefer?.I am trying to in finding things to
    enhance my site!I suppose its good enough to use some
    of your concepts!!

  62. A motivating discussion is worth comment. I do believe that you need to write more on this issue, it might not
    be a taboo matter but generally people don’t talk about such subjects.

    To the next! Best wishes!!

  63. Do you have a spam problem on this site;
    I also am a blogger, and I was wondering your situation; we have developed some nice procedures
    and we are looking to exchange techniques with others, please shoot me an e-mail if interested.

  64. Hi there, i read your blog from time to time and i own a
    similar one and i was just curious if you get a
    lot of spam responses? If so how do you reduce it, any plugin or anything you can recommend?
    I get so much lately it’s driving me crazy so any help is very much appreciated.

  65. IaаАа’б‚Т€ТšаЂаŒаАа’б‚Т€ТžаБТžm a lengthy time watcher and I just considered IaаАа’б‚Т€ТšаЂаŒаАа’б‚Т€ТžаБТžd drop by and say hi there for the very very first time.

  66. Hello, i read your blog occasionally and i own a similar one and
    i was just curious if you get a lot of spam responses?
    If so how do you protect against it, any plugin or anything you
    can recommend? I get so much lately it’s driving me mad so any help is very much appreciated.

  67. Desperado rides more like a wooden coaster and can be rough but it’s no surprise I
    love it because of its history and I am a coaster enthusiast too.
    I don’t blame you for not liking it after getting beat up.As for the casino it used
    to be like a cool theme park kind of place but slowly was just let go.
    Who knows what will happen but I do hope it opens again.

  68. I’m really loving the theme/design of your
    website. Do you ever run into any internet browser compatibility problems?
    A handful of my blog audience have complained about my
    website not working correctly in Explorer but looks great in Firefox.
    Do you have any recommendations to help fix this problem?