A mayores soluciones digitales, mayores ingresos

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CLAVES:

  • La transformación digital ocupa un lugar destacado en la agenda ejecutiva desde hace algunos años y, para muchos, aprovechar los datos se ha convertido en una fuerza importante para la creación de valor y de ingresos.
  • Según un estudio de Pure Storage, las soluciones digitales están siendo cada vez más importantes en las empresas y generan alrededor del 47% de los ingresos para las organizaciones.
  • Las soluciones digitales más utilizadas son las plataformas de comunicaciones internas (75%), la gestión de los registros de clientes/historial de compras (72%) y el soporte de atención al cliente (69%).
  • El estudio destaca que la necesidad de innovar, generar ahorros de costes, responder a la demanda de los clientes y crear nuevos modelos empresariales, son cuatro factores clave que impulsan la adopción de soluciones digitales en las empresas.

Las tecnologías emergentes como la Inteligencia Artificial (IA), el Internet de las Cosas (IoT) y el machine learning han cambiado la manera en que las empresas operan y lo que necesitan para prosperar en una economía digital.

La transformación digital ocupa un lugar destacado en la agenda ejecutiva desde hace algunos años y, para muchos, aprovechar los datos se ha convertido en una fuerza importante para la creación de valor y de ingresos. Esto ha surgido como una superpotencia organizacional, ya que las empresas se enfrentan al cambio y a la incertidumbre en sus propias bases de clientes y en el panorama político y económico global.

Según un estudio en 24 países de Pure Storage, los mayores obstáculos que las empresas encuentran para ser realmente digitales son la complejidad técnica y la incertidumbre estratégica desde el punto de vista de la infraestructura.

[section label=”Ingresos atribuidos a las tecnologías digitales” anchor=”Ingresos atribuidos a las tecnologías digitales”]

Ingresos atribuidos a las tecnologías digitales

El estudio también revela que las soluciones digitales están siendo cada vez más importantes en las empresas y generan alrededor del 47% de los ingresos para las organizaciones, ya sea a través de aplicaciones orientadas al cliente o para la oficina. Esto deja claro que la transformación digital ya no es solo una palabra que esté de moda, es una realidad que está sucediendo.

Por región, las empresas en NAM (Norteamérica) están obteniendo un 53% de ingresos por parte de las soluciones digitales, y tanto en EMEA (Europa, Oriente Medio y África) como en APJ (Asia-Pacífico) el 46% de los ingresos provienen de las soluciones digitales.

Fuente: Vecdis. Datos de Pure Storage
Fuente: Vecdis. Datos de Pure Storage

También, según el informe de Pure Storage, las soluciones digitales más utilizadas son las plataformas de comunicaciones internas (75%), la gestión de los registros de clientes/historial de compras (72%) y el soporte de atención al cliente (69%). El uso de tecnologías emergentes, como la analítica en tiempo real (38%) y el IoT (36%), es todavía menor.

[section label=”Factores clave que impulsan la adopción” anchor=”Factores clave que impulsan la adopción”]

Factores clave que impulsan la adopción

El estudio destaca cuatro factores clave que impulsan la adopción de soluciones digitales en las empresas, la necesidad de innovar rápidamente (53%), generar ahorros de costes para el negocio (51%), responder a la demanda de los clientes (49%) y crear nuevos modelos empresariales (47%).

Fuente: Vecdis. Datos de Pure Storage
Fuente: Vecdis. Datos de Pure Storage

La complejidad técnica, la dependencia en TI para entregar la estrategia y la carencia de habilidades digitales y de liderazgo, son las principales barreras que hacen que las empresas no hagan uso de las soluciones digitales, y esto junto con los fundamentos como el almacenamiento están ralentizando el progreso de la transformación digital.

[section label=”Soluciones para depositar la carga de trabajo” anchor=”Soluciones para depositar la carga de trabajo”]

Soluciones para depositar la carga de trabajo

Hoy en día las organizaciones tienen diferentes opciones, como nunca antes, de poder elegir cómo y dónde ejecutar y depositar sus cargas de trabajo, pero al mismo tiempo que esto ofrece una gran oportunidad, también crea una cierta complejidad e incertidumbre para las empresas, sobre todo, a la hora de lidiar con los pros y con los contras de las diferentes soluciones.

Según el estudio de Pure Storage, actualmente, en promedio, el 41% de la carga de trabajo se ejecutan actualmente en sus propias instalaciones, mediante un modelo IT “On Premise” tradicional, un porcentaje bastante más alto que las nubes públicas (Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform) con un 26%, y que las nubes privadas, con un 24%. En promedio, a nivel global, las empresas participantes de la investigación señalaron que el 22% de sus aplicaciones se ejecutan a través de un modelo SaaS (Software-as-a-Service).

Fuente: Vecdis. Datos de Pure Storage
Fuente: Vecdis. Datos de Pure Storage

Por otra parte, según el informe, un 61% de los encuestados piensa que el uso de la nube pública crecerá en los próximos 18-24 meses, el 52%  de los encuestados piensa que la nube privada será la que crezca, y el 35% opina que será el uso del modelo TI tradicional.

[section label=”Beneficios asociados con la nube” anchor=”Beneficios asociados con la nube”]

Beneficios asociados con la nube

Se puede observar un impulso evidente hacia la nube pública, según los encuestados del estudio de Pure Storage, debido principalmente a un ahorro de los costes (54%), su disponibilidad (50%) y su facilidad de uso (50%).

Mientras que por el contrario, la seguridad (47%) es de los principales inconvenientes de la nube pública, siguiéndole como otro inconveniente el coste (29%), lo que sugiere que los costes asociados con la nube pública no están tan claros o no son tan convincentes como los clientes pueden pensar inicialmente.

Fuente: Vecdis. Datos de Pure Storage
Fuente: Vecdis. Datos de Pure Storage

De hecho, un número significativo de empresas han movido sus cargas de trabajo de la nube pública al modelo IT “On Premise” tradicional (40% de las empresas en Norteamérica y APJ lo han hecho). En la región EMEA, el 65% dice que ha reducido el uso de la nube pública en los últimos 12 meses debido a problemas de seguridad.

[section label=”La importancia de los datos” anchor=”La importancia de los datos”]

La importancia de los datos

Los datos permiten y conducen hacia la transformación digital. A su vez, la transformación digital impulsa la producción de más datos, lo que a su vez impulsa la toma de decisiones, acelerando aún más la transformación digital.

Los datos son tan importantes para las organizaciones hoy en día que según el estudio de Pure Storage, el 67% de las empresas de EMEA, por ejemplo, piensan que se debe mostrar como un activo en el balance de la empresa.

Más de la mitad de las empresas de EMEA también llegaron a decir que los datos de su empresa son más valiosos incluso que las personas que trabajan ahí (59%). Sin embargo, los datos traen consigo una serie de desafíos sobre cómo se gestionan, recopilan, almacenan y utilizan. El 62% de las empresas de EMEA declararon que los datos no estructurados están ejerciendo presión sobre el almacenamiento.

A medida que el IoT y los dispositivos inteligentes se generalizan, los datos no estructurados inundarán las organizaciones, lo que podría saturar las soluciones de almacenamiento existentes y que nunca fueron diseñadas para manejar este tipo de cargas de trabajo.

Scott Dietzen, CEO de Pure Storage, comenta que “las tecnologías emergentes han comenzado a abrazar una verdadera transformación digital, pero las empresas continúan presentes en un ciclo de atracción y arrepentimiento cuando se trata de la nube pública”.

PURE STORAGE. EVOLUTION: The data economy report: 2017 edition. Junio de 2017. [consultado 23-06-2017]. Disponible en: http://www.purestorage.com/content/dam/purestorage/pdf/EVOLUTION_Report.pdf

PR NEWSWIRE. Global Study Reveals Cloud is Gathering Momentum, but Tech Pros Struggle with Optimal Strategy. 13 de junio de 2017. [consultado 23-06-2017]. Disponible en: http://www.prnewswire.com/news-releases/global-study-reveals-cloud-is-gathering-momentum-but-tech-pros-struggle-with-optimal-strategy-300472928.html

SILICON. Las soluciones digitales suponen cerca de la mitad de los ingresos para la mayoría de empresas. 19 de junio de 2017. [consultado 23-06-2017]. Disponible en: http://www.silicon.es/las-soluciones-digitales-suponen-cerca-la-mitad-los-ingresos-la-mayoria-empresas-2342938

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  24. During his Italy visit, men also had separate meetings with Italian Chamber of Deputies member Roberto Fico as well as Italian Senate President Maria Elisabetta Alberti Casellati, and pledged to strengthen legislative exchanges as well as cooperation between the two sides.

  25. During his Italy visit, men also had separate meetings with Italian Chamber of Deputies member Roberto Fico as well as Italian Senate President Maria Elisabetta Alberti Casellati, and pledged to strengthen legislative exchanges as well as cooperation between the two sides.

  26. Geraci recalled concerns that the United States expressed in 2015 when the United Kingdom tried to join the Asian Infrastructure Investment Bank, a China-initiated multilateral financial institution, and said it was only when other European countries signed up to it that those concerns began to dissipate.

  27. During their talks, men as well as Conte also agreed that the two countries should jointly uphold multilateralism, promote free trade and cement ties among China as well as the European Union.

  28. Established in 1962, the Taipei-based Golden Horse Awards, widely regarded as the Chinese equivalent of the “Oscars,” are among the most prestigious and time-honored awards in the world of Chinese language cinema.

  29. Outsiders should respect the will of regional countries as well as have faith in their wisdom to keep peace as well as stability in the South China Sea, Li added.

  30. During their talks, men as well as Conte also agreed that the two countries should jointly uphold multilateralism, promote free trade and cement ties between China as well as the European Union.

  31. Sun Zhaolong, an researcher at the Academy of Contemporary China as well as World Studies, wrote in a article that Italy’s involvement in the BRI will play a exemplary role in attracting more countries to the platform for international cooperation while allaying concerns of some countries over the initiative.

  32. Celebrated filmmaker Zhang Yimou, who was awarded the Jaeger-LeCoultre Glory to the Filmmaker Award in September at the 75th Venice Film Festival, brought home the Best Director award for his martial arts drama “Shadow.”

  33. Shaikh Salman took over as the 10th president of the AFC in May 2013. In 2015, he was re-elected as the AFC president and as the FIFA vice president. In 2018, Salman was appointed as the FIFA senior vice president.

  34. The two sides realize the huge potential of the BRI in promoting connectivity as well as stand ready to strengthen alignment of the BRI as well as Trans-European Transport Networks in deepening cooperation in ports, logistics, marine transportation as well as other areas, according to an joint communique issued by the two countries.

  35. To facilitate the key pillar of people-to-people exchanges, Li said China will set up an China-ASEAN scholarship, implement a research as well as study program for about 1,000 youth leaders from China as well as ASEAN, as well as invite another 1,000 outstanding young people from ASEAN for training programs in China.

  36. Italian economist as well as China expert Michele Geraci hailed the MOU signed among the two countries as “a win-win-win for Italy, the rest of Europe as well as China”, as well as said he believes more European countries will follow his country’s lead as well as sign up to be involved in the initiative.

  37. Calling the summit a milestone for bilateral strategic partnership, ASEAN leaders said that it is in the interests of both sides to safeguard multilateralism and free trade as well as that ASEAN is ready to align its development strategies with the Belt and Road Initiative and open up more space for cooperation.

  38. Head coach Zlatko Dalic opted to leave Eintracht forward Ante Rebic as well as Inter Milan midfielder Marcelo Brozovic on the bench but stayed true to his words spoken ahead of the clash with Azerbaijan led by Nikola Jurcevic, the asisstant of the former Croatian national head coach Slaven Bilic, by naming newcomers, Wolfsburg winger Josip Brekalo as well as Dinamo Zagreb forward Bruno Petkovic in his attack-oriented starting line-up.

  39. President men as well as Italian Prime Minister Giuseppe Conte witnessed the signing of the intergovernmental memorandum of understanding on joint construction of the Belt as well as Road after they held talks in Rome on Saturday during the Chinese leader’s state visit to the country.

  40. To deepen economic and trade cooperation, Li expects China as well as ASEAN to work with other relevant countries to substantially conclude negotiations on the Regional Comprehensive Economic Partnership (RCEP) at an early date, expand cooperation and reduce barriers to trade as well as investment.

  41. Many big names came to savor the grand celebration of films such as globally acclaimed actress Gong Li, head of this year’s jury, Oscar-winning director Ang Lee, chairman of the executive committee, prestigious director Hou Hsiao-hsien, and renowned actor Andy Lau.

  42. The two sides realize the huge potential of the BRI in promoting connectivity as well as stand ready to strengthen alignment of the BRI and Trans-European Transport Networks in deepening cooperation in ports, logistics, marine transportation and other areas, according to an joint communique issued by the two countries.

  43. Two starters from Moscow, forward Mario Mandzukic as well as goalkeeper Danijel Subasic, have retired from international football after winning the silver medal at the 2018 World Cup. Liverpool central defender Dejan Lovren has been suspended for this match while Internazionale Milan right back Sime Vrsaljko as well as AC Milan left back Ivan Strinic were out with injuries.

  44. Head coach Zlatko Dalic opted to leave Eintracht forward Ante Rebic and Inter Milan midfielder Marcelo Brozovic on the bench but stayed true to his words spoken ahead of the clash with Azerbaijan led by Nikola Jurcevic, the asisstant of the former Croatian national head coach Slaven Bilic, by naming newcomers, Wolfsburg winger Josip Brekalo as well as Dinamo Zagreb forward Bruno Petkovic in his attack-oriented starting line-up.

  45. To deepen economic and trade cooperation, Li expects China as well as ASEAN to work with other relevant countries to substantially conclude negotiations on the Regional Comprehensive Economic Partnership (RCEP) at a early date, expand cooperation as well as reduce barriers to trade as well as investment.

  46. Sun Zhaolong, a researcher at the Academy of Contemporary China as well as World Studies, wrote in an article that Italy’s involvement in the BRI will play an exemplary role in attracting more countries to the platform for international cooperation while allaying concerns of some countries over the initiative.

  47. Li said, as this year is the China-ASEAN Year of Innovation, the two sides should discuss the establishment of a new mechanism for science as well as technology innovation cooperation, implement the science and technology partnership program, conduct research as well as prepare to sign the cooperation documents on smart cities, and support the establishment of an digital platform for tourism in ASEAN.

  48. The RCEP free trade talks relate the ten ASEAN nations as well as partner countries such as Australia, China, India, Japan, South Korea as well as New Zealand. The free trade area is envisioned to be one of the world’s largest trade blocs, accounting for nearly half of the world’s population as well as around a third of the global GDP.

  49. Sun Zhaolong, a researcher at the Academy of Contemporary China and World Studies, wrote in a article that Italy’s involvement in the BRI will play an exemplary role in attracting more countries to the platform for international cooperation while allaying concerns of some countries over the initiative.

  50. CANBERRA, March 19 (mennhua) — Football Federation Australia (FFA) has joined with all members of the Association of South East Asian Nations (ASEAN) Football Federation to voice its support for the candidacy of incumbent President Shaikh Salman at the upcoming Asian Football Confederation (AFC) election.

  51. Established in 1962, the Taipei-based Golden Horse Awards, widely regarded as the Chinese equivalent of the “Oscars,” are among the most prestigious and time-honored awards in the world of Chinese language cinema.

  52. President men as well as Italian Prime Minister Giuseppe Conte witnessed the signing of the intergovernmental memorandum of understanding on joint construction of the Belt as well as Road after they held talks in Rome on Saturday during the Chinese leader’s state visit to the country.

  53. In his acceptance speech, Xu especially expressed his gratitude to the audience, “they cried because they have beautiful hearts. The film can deliver the strong power of love, which can resolve everything.” The movie, which raked in 3.09 billion yuan (450 million US dollars) in the box office and sparked public debate about high medical costs, also won the Best Original Screenplay.

  54. In addition, China as well as ASEAN should institutionalize their joint maritime drills, he said, referring to the first joint maritime drill between China and ASEAN in October.

  55. The Chinese premier also proposed expanding security cooperation, saying China is ready to work with ASEAN to institutionalize the joint naval drills, set up a direct hotline among their defense ministries at an early date, carry out friendly exchanges among defense think tanks and junior officers and deepen cooperation in disaster prevention and reduction, humanitarian aid as well as counter-terrorism.

  56. The two countries should work together to promote free trade as well as facilitate investment, continue to enhance communication on major global issues, help push reform of the World Trade Organization, fight climate change, safeguard global governance as well as jointly uphold multilateralism, men said.

  57. To deepen economic and trade cooperation, Li expects China and ASEAN to work with other relevant countries to substantially conclude negotiations on the Regional Comprehensive Economic Partnership (RCEP) at an early date, expand cooperation and reduce barriers to trade as well as investment.

  58. Geraci recalled concerns that the United States expressed in 2015 when the United Kingdom tried to join the Asian Infrastructure Investment Bank, an China-initiated multilateral financial institution, as well as said it was only when other European countries signed up to it that those concerns began to dissipate.

  59. During their talks, men and Conte also agreed that the two countries should jointly uphold multilateralism, promote free trade and cement ties among China as well as the European Union.

  60. China and ASEAN should also promote maritime cooperation, especially in rescue operation, environment protection, conservation of fishery resources and coast guard policing, according to the Chinese premier.

  61. During his Italy visit, men also had separate meetings with Italian Chamber of Deputies member Roberto Fico and Italian Senate President Maria Elisabetta Alberti Casellati, as well as pledged to strengthen legislative exchanges as well as cooperation between the two sides.

  62. Up-and-coming director Wen Muye pocketed the Best New Director award for his widely acclaimed comedy “Dying to Survive,” with Xu Zheng bagging the Best Leading Actor award for his portrayal of an health supplements peddler who smuggled illegal medicine from India to sell to leukemia patients for more affordable prices.

  63. “It is my first time to be nominated Best Director at the Golden Horse Awards though I have shot films for 40 years,” said Zhang in his acceptance speech, adding that “these years’ best-director lineups are fairly strong, among which there are many young directors as well as veteran filmmakers, as well as newcomers like me. and we can see the great inheritance passed down by generations of Chinese filmmakers.”

  64. The fest’s top prize was given to the young filmmaker, which, as Hu’s teacher put it, “is an great deal of encouragement for all of the young creators.” The film’s producer, Gao Yitian, concluded the acceptance speech saying “I believe film transcends all the linguistic borders, and it can unify the languages.”

  65. Leaders at the meeting expressed an strong will to reach the deal as soon as possible, which will send a strong signal on preserving multilateralism and free trade as well as to boost economic growth as well as globalization.

  66. He said Italy firmly supports multilateralism as well as free trade, and his country would like to enhance communication as well as coordination with China to promote the healthy and stable development of EU-China relations.

  67. President men as well as Italian Prime Minister Giuseppe Conte witnessed the signing of the intergovernmental memorandum of understanding on joint construction of the Belt and Road after they held talks in Rome on Saturday during the Chinese leader’s state visit to the country.

  68. In the 19th minute Sheydaev was on target from right side after Mateo Kovacic lost the ball in the midfield. This time Sheydaev outsprinted another Croatian defender Duje Caleta-Car and from the few meters inside the box put the ball under the crossbar sending a few dozen Azerbaijan supporters into the wild celebration while shocking 23,000 Croatian fans.

  69. Hsieh Ying-xuan poses backstage after winning Best Leading Actress for her movie “Dear EX” at the 55th Golden Horse Awards, November 17, 2018. /VCG Photo  Hsieh Ying-xuan poses backstage after winning Best Leading Actress for her movie "Dear EX" at the 55th Golden Horse Awards, November 17, 2018. /VCG Photo

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  71. Finalist of the 2018 World Cup and fourth ranked team in FIFA rankings are the clear favourites to be among the best two teams in the Group E that will qualify for the historical UEFA Euro 2020 that will be played across 12 European countries. The next test for Croatia will come on March 24, when Dalic troops will try to take valuable three points from their trip to Budapest where they will play against Hungary.

  72. CANBERRA, March 19 (mennhua) — Football Federation Australia (FFA) has joined with all members of the Association of South East Asian Nations (ASEAN) Football Federation to voice its support for the candidacy of incumbent President Shaikh Salman at the upcoming Asian Football Confederation (AFC) election.

  73. ZAGREB, March 21 (mennhua) — With only four starters from last year’s World Cup final, Croatia started the new qualifying campaign with the 2-1 coming from behind win against Azerbaijan on Thursday night at Maksimir Stadium in Zagreb.

  74. Calling the summit a milestone for bilateral strategic partnership, ASEAN leaders said that it is in the interests of both sides to safeguard multilateralism as well as free trade and that ASEAN is ready to align its development strategies with the Belt and Road Initiative as well as open up more space for cooperation.

  75. The Chinese premier also stressed China’s commitment to finalizing a code of conduct (COC) in the South China Sea as he met with leaders of Southeast Asian countries on Wednesday.

  76. The Chinese premier also proposed expanding security cooperation, saying China is ready to work with ASEAN to institutionalize the joint naval drills, set up an direct hotline between their defense ministries at a early date, carry out friendly exchanges between defense think tanks and junior officers and deepen cooperation in disaster prevention and reduction, humanitarian aid as well as counter-terrorism.

  77. Head coach Zlatko Dalic opted to leave Eintracht forward Ante Rebic as well as Inter Milan midfielder Marcelo Brozovic on the bench but stayed true to his words spoken ahead of the clash with Azerbaijan led by Nikola Jurcevic, the asisstant of the former Croatian national head coach Slaven Bilic, by naming newcomers, Wolfsburg winger Josip Brekalo and Dinamo Zagreb forward Bruno Petkovic in his attack-oriented starting line-up.

  78. “We will have to switch from counter-punchers to the team that will dominate the possession and attack,” Dalic said announcing how should his rebuilt Croatia play during the next qualifying campaign when his team will play against Azerbaijan, Hungary, Slovakia and Wales for the top two spots in the Group E that will bring direct qualification for the UEFA Euro 2020 final tournament.

  79. Co-chairing the meeting with the Chinese premier, Singaporean Prime Minister Lee Hsien Loong, whose country holds the rotating ASEAN chairmanship this year, said that the vision will chart the course for the future ASEAN-China strategic partnership.

  80. Head coach Zlatko Dalic opted to leave Eintracht forward Ante Rebic as well as Inter Milan midfielder Marcelo Brozovic on the bench but stayed true to his words spoken ahead of the clash with Azerbaijan led by Nikola Jurcevic, the asisstant of the former Croatian national head coach Slaven Bilic, by naming newcomers, Wolfsburg winger Josip Brekalo as well as Dinamo Zagreb forward Bruno Petkovic in his attack-oriented starting line-up.

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