La tecnología API: clave para diferenciarse de la competencia

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CLAVES

  • Alrededor de dos de cada cinco empresas utilizan API, especialmente para el desarrollo de aplicaciones internas (42%) y la integración de datos / sistemas (40%).
  • Además, la API afecta positivamente a los indicadores clave de rendimiento (KPIs) como la satisfacción del cliente (43%), el volumen de transacciones (42%) y la reducción de costes de IT (41%).
  • Sin embargo, una gestión eficaz del ciclo de vida de la API es necesaria para aprovechar realmente sus beneficios, pero la administración de APIs en muchas organizaciones carece de la sofisticación necesaria para aprovecharla.
  • Características como la facilitación omnichannel, la personalización al cliente, la velocidad en sus servicios hacen que las organizaciones se estén empezando a concentrar más en estrategias de consumo de API.

Las APIs no son una innovación nueva; surgieron hace casi 20 años y actualmente está bien establecida entre las grandes empresas globales. De acuerdo con un estudio llevado a cabo por CA Technologies, alrededor del 88% de las empresas utilizan APIs. Y sólo el 6% de las encuestadas encuestadas no tienen planes de utilizar esta tecnología.

[section label=”Dos de cada cinco empresas utilizan API para el desarrollo de sus apps” anchor=”Dos de cada cinco empresas utilizan API para el desarrollo de sus apps”]

Dos de cada cinco empresas utilizan api para el desarrollo de sus apps

Alrededor de dos de cada cinco empresas utilizan API para el desarrollo de aplicaciones internas (42%) y la integración de datos / sistemas (40%). Aproximadamente un tercio los utiliza para generar ingresos (33%) y para mejorar la innovación y la rapidez de comercialización (34%).

Screenshot_67
Fuente: CA Technologies

Y de manera reveladora, utilizan una amplia gama de KPI de negocios externos para medir el impacto de sus APIs.

Casi tres cuartos controlan el efecto de las APIs mediante indicadores comerciales tales como la experiencia del cliente (72%), el alcance digital (72%), la satisfacción del cliente (71%), la velocidad al mercado (71%) y los volúmenes de transacción (70%).

Screenshot_68
Fuente: CA Technologies

[section label=”Las APIs permiten obtener aplicaciones en el mercado un 18% más rápido” anchor=”Las APIs permiten obtener aplicaciones en el mercado un 18% más rápido”]

Las APIs permiten obtener aplicaciones en el mercado un 18% más rápido

Las empresas están cosechando los beneficios empresariales del uso de la API. La mayoría (54%) de los ejecutivos creen que sus APIs son altamente eficaces para diferenciar a sus empresas de competencia.

Screenshot_69
Fuente: CA Technologies

Las APIs están teniendo un efecto positivo en todas las medidas que se utilizan para evaluar el impacto en el negocio. Los encuestados comunicaron mejoras significativas en indicadores clave de rendimiento (KPIs) como la satisfacción del cliente (43%), el volumen de transacciones (42%) y la reducción de costes de IT (41%).

También las APIs les permiten obtener aplicaciones en el mercado un 18% más rápido y alrededor de tres cuartos creen que su uso ha mejorado significativamente la experiencia de sus clientes (75%) y el alcance digital (73%).

Sin embargo, simplemente usar API no es suficiente. Una gestión eficaz del ciclo de vida de la API es necesaria para aprovechar realmente sus beneficios. Pero la administración de API en muchas organizaciones carece de la sofisticación necesaria para aprovechar al máximo el poder de las APIs.

Screenshot_70
Fuente: CA Technologies

Además, las empresas con administración avanzada API tienen casi el doble de confianza en que sus APIs ayuden a impulsar la diferenciación competitiva. Sucediendo en el 83% de ellas, en comparación con sólo el 47% de las empresas con gestión básica de API. Del mismo modo, aquellos en el grupo avanzado están viendo mejoras mucho más grandes en las medidas utilizadas para medir la eficacia de sus APIs.

Screenshot_71
Fuente: CA Technologies

La gestión avanzada de la API está impulsando una mejora del 47% en los niveles de satisfacción del cliente y un aumento del 41% en los volúmenes de transacciones, que la gestión básica de la API. Se está produciendo un 41% más de reducción en los costos de TI. Y está acelerando la velocidad de lanzamiento al mercado de aplicaciones un 15% más.

[section label=”Las empresas necesitan administrar eficazmente el ciclo de vida de la API” anchor=”Las empresas necesitan administrar eficazmente el ciclo de vida de la API”]

Las empresas necesitan administrar eficazmente el ciclo de vida de la API

Requiere la capacidad de conectar sistemas heredados y actuales; Crear rápidamente APIs con el fin de exponer con seguridad los datos; Integrar esto con datos de back-end y aplicaciones heredadas; Proteger estas integraciones con los niveles adecuados de seguridad; Acelerar el desarrollo móvil; Y desbloquear el valor de los ecosistemas digitales resultantes mediante análisis y monetización.

Screenshot_73
Fuente: CA Technologies

Casi tres cuartas partes de las organizaciones están implementando actualmente muchas de estas capacidades. Sin embargo, apenas más de la mitad de las empresas del estudio (51%) superaron el umbral del 80%. Del resto, el 37% tiene procedimientos básicos de gestión de la API y una décima parte (10%) posee capacidades limitadas. El resto no tiene ninguna función de administración API.

[section label=”Principales barreras para su implementación” anchor=”Principales barreras para la implementación”]

Principales barreras para su implementación

En la investigación se encontró una amplia gama de barreras para la implementación exitosa de los programas API. Alrededor de un tercio reconoció haber experimentado cada una de las barreras del uso efectivo de la API.

Screenshot_75
Fuente: CA Technologies

Lo más destacable sin duda es la falta de recursos cualificados, reconocidos por el 37% de las empresas encuestadas. Esto refleja cómo las empresas están asumiendo un uso más amplio y más externo de las APIs en la era digital y la necesidad de habilidades nuevas y diferentes.

[section label=”Factores que contribuyen a la maduración de las APIs en 2017″ anchor=”Factores que contribuyen a la maduración de las APIs en 2017″]

Factores que contribuyen a la maduración de las APIs en 2017

  • Las organizaciones y sus equipos de TI están empezando a concentrarse más en estrategias de consumo de API para disponer diferentes APIs y desarrollar procesos de negocio totalmente nuevos y modelos más rápidos.
  • API se está convirtiendo en facilitador de venta omnichannel y en modelo de negocio de servicios de forma rápida. Las APIs más complejas están siendo construidas dentro de las empresas B2B, que tienen el objetivo de proporcionar una experiencia en tiempo real contextualmente inteligente a través de todos los canales que venden a través. Esta es una tarea de enormes proporciones y que sería más eficiente si se tienen en cuenta las necesidades particulares de cada canal.
  • Las mejoras APIs están empezando a reflejar los requisitos de la personalidad del cliente. Las necesidades individuales impulsan el desarrollo de la API por lo que pueden reflejar las preferencias del cliente de forma mucho más clara y son más eficientes como resultado. Proporcionar una base de código API que tiene estas características acelera el desarrollo de nuevas aplicaciones y se abren nuevos canales de venta.
DOCUMENTO COMPLETO: APIs: Building a connected business in the app economy

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CA TECHNOLOGIES. APIs: Building a connected business in the app economy. 27 de febrero de 2017 [consultado 27-03-2017]. Disponible en: https://www.ca.com/content/dam/rewrite/files/White-Papers/J000243_CA_Technologies_APIs_letter_landscape_v4_JC_FINAL_INTER.pdf

CLOUDTECH. Why 2017 is quickly becoming the year of the API economy. 2 de marzo de 2017. [consultado 27-03-2017]. Disponible en: https://www.cloudcomputing-news.net/news/2017/mar/02/2017-is-quickly-becoming-the-year-of-the-api-economy/

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  77. <